Wavertree & London soaps are produced by specialty Italian soap milling machines similar to what is used to produce fine swiss chocolate. The milling process creates a blend of natural ingredients which are pressed into a soap bar. This results in a long lasting moisturizing bar with a creamy lather which has excess moisture and air removed. Go ahead, pamper yourself - the lather, the fragrance and the feel are a wonderful experience that brings the feeling of a luxury spa into your home.